Presentation by Bryce Inman

Design for Branding:

Brand vs Identity vs Logo

• Brand: the 'personality' of a company, the emotional perception of a corporate image by the public.
• Identity: the complete set of visual elements that defines a companies visual image.
• Logo: an identifying mark.

I am passing out less fliers than there are people on purpose to highlight my brand: my company has in interest in environmental preservation and bringing people together, since you will have to share copies.

Design for Marketing:

Drawing attention to your brand or product.  Conspicuous use of identity vs viral.  Message vs call to action.

Educational and Technical Design

A subtle art: the fine line of conveying concepts with style without drowning the idea in flare. No matter the industry, educational design helps people learn, and in turn increases trust and willingness to spend on your services.